Okay, so here’s the deal—Azul Airlines and ABIH-RN (that’s the hotel association in Rio Grande do Norte, for anyone not in the know) just teamed up to put Natal on the map. And not just for your average Brazilian getaway crowd, but for folks all over the globe. They’re gunning for the big leagues.
This whole thing is rolling out from June through August, and it’s not just about getting butts in hotel beds. They want to juice up tourism sales, keep the local hotels buzzing, and ride that wave of international charter flights that are finally starting to land right in Natal. About time, right?
Taking Natal Global—For Real This Time
Edmar Gadelha, the big boss at ABIH-RN, couldn’t be more stoked. He’s calling this a “giant leap” (okay, not quite the moon landing, but you get it) for putting Natal into the spotlight. And SETUR-Natal—the city’s tourism folks—they’re in on the action too, hustling to get Natal noticed in Brazil’s jam-packed tourism scene.
But honestly, this thing’s bigger than just selling hotel rooms. The plan is to pump money through the whole local ecosystem—travel agencies, tour guides, street food joints, surfboard rental guys, the works. Everyone gets a piece of the pie.
Teaching the Travel Crowd How to Sell Natal (Like, Really Sell It)
Another cool twist? They’re running this “Agente Tá ON” thing—it’s basically an online crash course for travel agents, both live and recorded. These agents are gonna get the lowdown on everything that makes Natal worth visiting. Think: wild beaches (Ponta Negra, Genipabu… you know the type), tasty local eats, culture, all that jazz. So next time you hit up a travel agency, don’t be surprised if they try to sell you a ticket to Natal before you can even say “beach vacation.”
And for some real-world flavor, they’re dragging the Azul Viagens store supervisors down for an in-person event, too. Nothing like a little sun and sand to get people hyped about your destination, right?
Blowing Up on Social: Because If It’s Not Online, Did It Even Happen?
Let’s be real—if you’re not on social media, are you even trying? Azul and ABIH-RN are launching a joint campaign to blast Natal all over the internet, hoping to snag travelers who might otherwise just end up in overdone spots like the Algarve. It’s about time Natal got some of that influencer love.
Not Just Another Quick Promo—They’re In It for the Long Haul
Here’s what makes this move actually interesting: it’s not just a one-and-done marketing blitz. They’re throwing real resources behind it, from fancy training to digital campaigns and some pretty sweet incentives. The goal? More tourists, longer stays, and bigger spending sprees—all adding up to something that actually lasts, not just a seasonal bump.
So, what’s the wishlist here?
- More tourists flooding in
- People sticking around longer
- Fatter wallets getting emptied at local businesses
If all goes to plan, Natal’s tourism and hospitality scene gets a serious glow-up, and maybe everyone—even the guy selling caipirinhas on the beach—wins.
The Bottom Line
Look, if Natal’s gonna step up and play in the big leagues of travel, it’ll need more moves like this. With Azul on board and the hotel crew leading the charge, the city’s got a real shot at turning heads—bringing in dollars, jobs, cultural exchange, and, yeah, showing off those jaw-dropping beaches. Here’s hoping it actually sticks this time.
